Placer

Product Details

Placer.ai is a powerful location analytics platform that transforms mobile-device–derived foot traffic into actionable insights. Users can analyze visitation patterns, audience demographics, market share, and competitive dynamics across properties, trade areas, and regional landscapes—all through interactive dashboards, data feeds, and APIs.

Product Demo

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Product Features

Feature	Description
Visitation & Trade Area Insights	Explore foot traffic trends, user dwell times, and demographic profiles with precision analytics at the property or regional level
Competitive Benchmarking & Brand Dominance Mapping	Compare visitor share and trends across competing locations or chains; visualize brand strength by zip code or region.
Embeddable Widgets & API Access	Create custom dashboards, feed data into internal systems, and scale insights via API and feed products.

Customers Using This Product

Customer	Project Details	Actions
City of Dunwoody, GA	The City of Dunwoody utilized Placer.ai data to demonstrate significantly higher event attendance than previously estimated for its Holiday Lights event, justifying a 10% increase in funding to support the event.
Decatur County, IN	Decatur County, IN Partners With Brewery On $100K Sand Volleyball Court Project
Spokane Public Library	-

Product Case Studies

Case Study	Actions
Decatur County, IN Partners With Brewery On $100K Sand Volleyball Court Project
Dunwoody, GA secures $88k budget for annual holiday lights park event

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